Why you should aim for an open business model

Delegates at next year's Energy Storage Europe Conference will hear a plea for open business models (Pic: Energy Storage Europe 2016).

Delegates at next year’s Energy Storage Europe Conference will hear a plea for open business models (Pic: Energy Storage Europe 2016).

Energy storage developers and asset owners should aim to be technologically neutral to make the most of global markets, experts will hear next year.

Florian Mayr, partner and storage expert of management consultancy Apricum, is due to make the case for technologically open business models at the Energy Storage Europe Conference 2017 in Düsseldorf, Germany.

These models can benefit most from the growth of international storage markets as flexibility becomes a key factor for success in the industry, he claims.

“Today storage markets are still comparatively small and characterised by individual, often geographically determined application cases,” he said. 

Changing markets

“They are subject to strong change and are dependent on the challenges and regulatory conditions in [each] country.”

At the same time, however, Mayr said storage is rarely being deployed at present in situations where there is no alternative.

Instead storage projects often compete with other ways of carrying out the same energy management tasks.

These tasks include grid expansion, where there is limited cable capacity, or the supply of control energy, which until recently has taken place mainly by means of fossil-fuel power plants.

Because of this, Mayr believes that while energy storage faces major opportunities its commercialisation also contains numerous uncertainties for current players. 

Currently competitive application cases

These players “need to ask themselves which of the currently competitive application cases will still exist in future, and which new ones will arise,” he said.

“There is also the question regarding with which business models one’s own company can best participate in the projected growth.”

On this basis, according to Mayr, it is not necessarily the optimal command of a certain storage technology that opens up the best market access, but rather flexibility.

“Those able to adapt quickly to many new applications cases and customers, and use suitable technologies in each case, make themselves as independent as possible from the uncertainties in a market that is still very dynamic,” he said.

“And at the same time, they can gain the best benefit from new opportunities.” 

More than 240 lectures

Mayr’s plea for open business models will be one of more than 240 lectures in the combined 6th Energy Storage Conference (ESE) and 11th International Renewable Energy Storage Conference (IRES) 2016 programmes.

The number of speakers makes Energy Storage Europe 2017 the trade fair with the world’s largest conference programme on energy storage.

The programmes will focus on economy and finance within ESE and science and social politics within IRES. Full programme details and reduced-price early tickets are being released this week on www.energy-storage-online.com.

Around 180 exhibitors are expected at the accompanying Energy Storage Europe Expo.

Two side events, the 6th OTTI-Conference Power2Gas and the 11th Storage Day, will take place in parallel at the exhibition grounds in Düsseldorf.

The international Energy Storage network is growing

Compared to the previous year, Energy Storage Europe 2016 grew approximately 60%, to more than 3,000 visitors from 54 countries. Around 140 exhibitors presented. For 2017, a further growth of more than 25% is expected.

Approximately 3,900 visitors from more than 50 countries are expected to come to IRES 2016, the ESE and the Energy Storage Europe Expo in Düsseldorf.

The international network of the Energy Storage conferences and exhibitions, of which Energy Storage Europe is a part, also grew again last year.

The overall number of visitors of Energy Storage China, Energy Storage North America, Energy Storage Japan and Energy Storage India increased by 55%.

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